Facebook Marketing is an important marketing channel for many companies. However, setting up and managing campaigns often turns out to be time-consuming.
More informationContact> Facebook Advertising is a valuable promotional channel for many customers
> Continuous monitoring and improvement is the key to a successful campaign
> Refreshing ads on time sometimes fails.
> It's not always possible to really keep up with new options and tools.
> Setting up and improving campaigns isn't the most interesting job to do yourself
> But it's difficult to outsource Facebook Marketing in a high-quality and affordable way
Based on the intake, we make a campaign proposal to optimally launch and monitor the Facebook campaign. Baas & Baas is happy to help you develop and launch your strategy. We advise, analyze and optimize advertising campaigns so that the maximum return is obtained from Facebook. We use various scientific models, see-think-do and AIDA. Also known for the following phases in the buying process: awareness, consideration and conversion.
— we show our marketing funnel strategy through a content plan.
— you can give feedback on the strategy, your input is welcome. The better we know the target group together, the more effective the campaign.
— in addition, it is important to have a good website with good landing pages.
By means of a monthly report, we ensure a transparent evaluation. We prefer to work in your advertising account and always aim for a good ROAS/ROI.
We believe that it success Consistent daily monitoring of a campaign depends on improving of the results. To do this, we have set up a well-developed, clear organization with extensive internal training and strict procedures. This allows us to practically guaranteeing that our campaigns perform better month-on-month and we can show impressive reports to your customers.
From experience, we know that Facebook marketing can be very effective; in 95% of cases, Facebook has the cheapest CPC compared to Google Ads, LinkedIn and other SEA channels. Outsource Facebook ads? We build effective facebook & instagram campaigns. How do we do that?
We start with a quick scan and analyze the current website, Google Analytics and social media expressions. We then track down the improvements and recommend or help to adjust them. Here, it is sometimes necessary to create new landing pages on the website. We also try to use the right tone-of-voice that best suits your target group.
We make an action plan and set goals. The customer receives a clear plan with the number of campaigns, targeting, proposition and expressions. Of course, it is possible to provide feedback on this a number of times. We make effective use of the pixel, look-a-like audiences and retargeting options.
We have a monthly facebook marketing report that will send you, setting out the most important KPIs. We always go for a low CPC, a high CTR and a good cost per conversion. We regularly analyse the campaigns and adjust them where necessary. We also carry out various A/B tests, including at the ad level. From this, we can determine which campaign or targeting performs best. Once we have found the right formula, we will scale up. In addition, we analyse the data from Google Analytics and monitor whether the quality of the website visitor improves.
All other information:
info [@] baasenbaas.nl
020-2148939
The Attribution tool is used for more detailed attribution reporting including combining data from multiple channels.
Facebook Analytics is an analytics and reporting interface that allows conversion tracking and Facebook pixel data to be managed and accessed.
Clicks (all) = all clicks.
Link clicks = clicks from links
CPC = Cost per click
Outbound Clicks = a click that removes from Facebook
CTR = clicks related to an outbound landing page that you're promoting.
Unique clicks = Each of the clicks discussed above also has a 'unique' variant.
You can use Ads Manager to analyze and compare audience sizes across these platforms, although this requires a bit of a manual approach.
The total return on ad spend (ROAS) via website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website, attributed to your ads.
Lookalike audiences are updated automatically every three to seven days, as long as you're still actively targeting ads to the audience.
Custom website audiences are updated automatically when people who fall within the specified rules navigate to your page. Other custom audiences may require manual updates from the underlying source audience or may use third-party update tools for more automated updates.
A lookalike audience allows Facebook to find people on Facebook-owned properties that are similar to a particular group. This group is called a source audience and may be based, for example, on people who visit your website.
With a custom audience, an advertiser can define a source audience for targeting, such as website visitors or a list of users who are logged into an email database.
There are 3 ways to do this. You can read this in the following article:
https://www.jonloomer.com/restrict-facebook-audience/#disqus_thread
The Audience Insights tool can be a great resource for analyzing different potential audiences in more detail.
The most important thing about advertising is to show the right ad to the right person at the right time. Advertising on Facebook brings this ideal picture a little closer for advertisers. By using the demographic and geographical data available within Facebook, targeted advertising is no longer a wish but a reality. The combination with a social context in which the ads are shown makes this medium even more powerful. Facebook now has more than 9.6 million users in the Netherlands.
Do you want more brand awareness, more website visitors or more Facebook likes for your company? We ensure a successful Facebook strategy and campaign with maximum return. Facebook is a perfect medium for targeting the target group in a very targeted manner using the demographic and geographical data available within this medium.
Once your campaign is up and running, it's important to keep following it. How effective is the campaign? How do you spend your budget throughout the day? And how does the target group respond to the ads? With daily to weekly campaign management, all campaigns stay up to date. Management of Facebook campaigns can be canceled monthly.
We measure all the performance of the campaigns. Performance is reported at the end of the month. With this data-driven approach, the campaign budget is used optimally.
The costs of Facebook Advertising consist of 3 elements: 1. one-off B&B start-up costs, 2. monthly B&B management fee and 3. Facebook Media Budget.
As you may know, Facebook is being used less and less, especially by the younger target group. Instagram, on the other hand, is very popular. In addition, there is more user engagement on Instagram than on Facebook. However, this doesn't necessarily mean you should kick Facebook out of your ad plan. On Facebook, ads are still clicked faster and the cost per click is around 50 percent lower.
Facebook Marketing is often used for B2C, but did you know that it is also very suitable for B2B? There are a lot of companies with a Facebook page. Facebook Marketing is therefore a good way to get new leads. For example, you could target entrepreneurs or retarget on B2B landing pages, the possibilities are endless!
Facebook Reach is one of the metrics you often hear when it comes to Facebook reporting. When we report on Facebook Reach, there are two: Facebook Page Reach and Facebook Post Reach.
Also known as A/B testing, this involves creating two separate ad scenarios that change a variable between the two scenarios so that an advertiser can determine how the variable affects ad outcomes.
Dynamic ads include product recommendations from an advertiser's product catalog. Products are displayed based on signals of user interest, intent, and action. Dynamic ads are also often referred to as dynamic product ads.
With dynamic advertising materials, an advertiser can upload multiple components of ads and Facebook's systems can make and alternate different combinations.
Determining the right budget is highly subjective, as it depends on your advertising goals and the reality of your organization.
An evergreen Facebook campaign can use one ad or dozens of ads. It can be shown to any user for a number or weeks.
Create a trigger action. Most often, this can be a registration or even a low-level purchase. An action that has some volume and is the goal to take some larger action later. It is important that a user only performs this action once and is unable to do more. This is important because every time a visitor takes that action, they go through the evergreen Facebook campaign again. This makes registrations and small one-off purchases ideal.
There is no single frequency that is suitable for all situations, as they depend on various factors.
There are 6 key tips for creating engaging and creative ads:
There are also a number of tips for Stories:
Approach
Branded foods
Layout and implementation
Business Manager is a group of tools that allow advertisers to have access to a wide variety of advertising options/opportunities.
Ads Manager is a Facebook tool that helps advertisers create ads, analyze ad performance, and create ad reports. Ads Manager can be used independently of Business Manager, but advertisers who have set up Business Manager can access Ads Manager via their Business Manager Interface.
Yes. Facebook requires users to have a personal Facebook page to access Ads Manager to create ads.
The learning phase describes a period in which Facebook's systems collect sufficient data for effective ad optimization in terms of targeting, timing, creative, and placement options. One of the most common topics related to the learning phase relates to making edits that reset learning.
The performance of the ad auction on Facebook properties takes into account a variety of factors, including the bid, estimated action ratio, and relevance of the ad (building an acronym commonly called BEAR).
Here you can find a list of terms: https://www.facebook.com/business/help/447834205249495
Unpublished/dark messages are created when you create an ad in ad manager without using an existing message from your page.
Planning an ad set is easy in Facebook Ads Manager.
There are various options for managing frequency.
You can read Facebook's advertising policy via the following link.
You can find all recommendations for the ads via this link.
Facebook previously had an official policy that ads with more than 20% text in the image could not appear on the platform.
But recently, this rule has been lifted.
Facebook reviews ads to see if they're complying with ad policies. To ensure positive experiences between people and companies. For more information: https://www.facebook.com/business/help/968402779873601
The standard ad review time can be up to 24 hours.
To do this, you can apply Breakdowns in Ads Manager.
When someone sees your ad on Facebook, Instagram, or the Audience Network, they can take various actions, such as watching a video in the ad or visiting your website and purchasing a product.
To view actions taken directly in your ad, such as a video view or a click on a link, navigate to Ad Management and view the relevant metric columns. Facebook attributes actions taken through your ad, such as a purchase on your website, to your ad if they were taken within a specified number of days.
Ads Management only reports conversions that are attributed to ads. If you want to see all conversions, Facebook Analytics, the Facebook Attribution tool or pixel section of Business Manager, includes this information.
Generally, there are no standard, publicly available benchmarks available for Facebook ads. However, some publications maintain benchmarks for accounts they have access to.
Even with benchmarks like these available, it's important to consider the underlying context of a specific metric that you may be evaluating. Given these challenges, it's normally best to work to improve your own metrics as much as possible and focus on the metrics that best reflect your own success.
It is up to the person to decide what amount of money they want to spend on ads on Facebook. In principle, it's possible to advertise with any budget starting at just €0.83 per day. However, practice shows that a larger budget generates a wider reach, which (often) also benefits the amount of conversions you achieve with an ad.
There is not just one answer to this question. In principle, it's possible to put an ad online on Facebook for just €0.83 per day. However, this depends entirely on the set ad itself. The more sophisticated the ad is, the higher the minimum amount that Facebook asks for the ad. The size of the target group, which must be reached with the specific ad, also influences the costs of Facebook ads. For example, reaching a larger audience usually requires more budget and therefore higher costs per ad.
AVG has various potential implications for different organizations, depending on how the organization uses data to measure and optimize ads.
The Facebook advertising training consists of 10 parts. In the first section, we explain Facebook and draw up a plan to set up a good campaign. Here we explain how to set up a campaign. The third part consists of targeting your target group. We'll show you how to use the Facebook pixel, create custom audiences and, for example, use remarketing. Next, we'll take a closer look at bidding within Facebook.
Once we have set this up properly, we can start testing with the campaign and create different ad sets to create an A/B test, for example. The next step is to optimize the ads within your ad sets.
Finally, we will use a number of advanced techniques such as dynamic ads, optimizing your landing page for Facebook and, of course, analyzing the numbers. So what is a good CPC, CPL and CPA on Facebook? We have developed a special ad sheet for this purpose.
Would you like more information about our Facebook Marketing Workshop? We are happy to provide the FB training at your company on location. Of course, it is also possible to attend the workshop with us Bureau to follow. Feel free to take contact contact us for more information.
The Facebook training alternates theory with practice. We take into account the level of the target group and even offer the possibility of 1-on-1 training. A Facebook workshop lasts all day and includes many practical exercises. This is ideal for companies with 2-15 employees. It is also possible to combine a number of candidates. It is especially important that you want to learn about the possibilities of Facebook advertising. After the training, you have many starting points to continue working with yourself.
The training can be given on location or at our office.
In principle, the Facebook Marketing workshop lasts from 10:00 to 17:00 and includes two to three breaks. Of course, we can also adjust the duration of the Facebook workshop to your wishes. In addition, it is also possible to get half a day of training. For questions or more information, please feel free to contact record with us.
