Research by Newcom shows that more than 3 million Dutch people use Instagram, 50 of whom are daily. That's why you certainly don't want to leave it out of your online marketing strategy. In the article below, we'll explain exactly how you'll get started.
7 tips for starting up your Instagram account
1. Give Instagram photos a personal touch
Instagram is a suitable channel to show who is behind the company. Introduce followers to people who work behind the scenes.
2. Use the same filter
Use the same filters each time. Make sure your Instagram profile is recognizable to your followers. The right filter can work wonders. There is not always enough time to edit every photo in Photoshop. That's why we've listed some useful apps that can help with this.
- VSCO Cam
- Afterlight
- Whitagram
3. Use a unique hashtag
Claiming a hashtag in the sense that only you can use it is not possible. Using a hashtag for a campaign is also a good idea. With hashtags, you can encourage other people to use them as well. This way you will be found more quickly.
The trick is to come up with your own unique hashtag. For example, other players are unlikely to use the same hashtags. Please note that hashtags don't work on Facebook. They are only used on Instagram and Twitter. So when you link Instagram photos to your Facebook page, delete the hashtags.
The purpose of a hashtag is to filter posts on the same topics. This makes it easier for social media users to view and compare the information you want.
In addition, it is also possible to follow events live via a hashtag. Think of events, conferences, TV shows etc.
4. Start with a business profile
Switching to a company account allows Instagram users to reach your business (by phone, SMS, or email) at the touch of a button. They can also request directions to your store. By using a company account, it is possible to view statistics and promote certain posts.
How to switch from a personal account to a company profile?
- Go to profile and click "settings,"
- Click "switch to company profile";
- Select the page you want to link to your company profile on Instagram;
- Check your company's contact information on the page and make the necessary adjustments.
5. Check your stats (followers) on Instagram
Via Iconosquare it is possible to analyze your Instagram account. It's a handy website and app to see who's following your business and who's following you after you follow their account. Instagram statistics now also make it possible to find out which posts get the most likes and comments, what hour or day you should post something and when your followers are active. Respond to this!
6. The ideal Instagram dimension
No more frustrations or endless searches for image formats for Instagram. The image below gives you all the important Instagram dimensions at hand:
7. Easy advertising on Instagram
Scrolling around on Instagram all day without ads is a thing of the past. It is now also possible to advertise on Instagram. You do this through Facebook. You link your Facebook ad account to your Instagram account and a world opens up for you. Various types of ads are possible:
- Photo ads
- Video ads
- Carousel ads
It offers the ability to generate more reach. For example, it is advisable to advertise the best performing post of your account among a look-a-like audience.
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