You might use it yourself daily: the Facebook Messenger app. This app makes it easy to connect with people from your Facebook network who don't have a phone number. The messaging app is therefore 1.3 billion people Used. By using the app as a marketing tool, you can convert one-on-one calls into sales. Messenger Marketing is expected to become a replacement for email marketing.
Learn four ways to use Facebook Messenger marketing for your business here.
Advertising on Messenger
Nowadays, it's possible to approach people with ads through Messenger. Between the different conversations in the app's homescreen, you can place an ad. When people click on this, they will be redirected to your website or to a Messenger conversation with your company. For this conversation, you can create a chatbot that starts the conversation right away. This allows you to enter into a dialogue with a potential customer in a non-committal way. Does a chatbot fit your product or service? Read it Here!
From the Timeline to Messenger
Another option is to reach people through their timeline and forward them to Messenger. In this conversation you can once again enter into the dialogue and send the potential customer a personal message or, for example, a discount code. That way you can encourage them to buy your service or product. Chatting is currently the most important way of communicating hpeople still use a lot of calls and email. It's also possible to personalize messages for the absence message, instant response, and when you enter into a dialogue on Messenger. Chatting is an effective way to convert Facebook users to leads.
Sponsored posts
Another way of Messenger marketing is to send a sponsored message directly to the lead. To prevent this from coming across as spam, you can send the messages to people who have had a conversation in the app before. These will be people who may be interested in your company. Once there is interest in your product or service, this offers the possibility to convert this potential customer to a lead. It is important to keep the threshold down and to sharpen the attention. What exactly do you need for this? For example, to actually bring customers in as a lead via Messenger, you can install a Bot Flow Builder.
Speed and convenience
Sometimes you don't always have time to answer customer questions directly. For example, ads allow people to ask questions through the chat function. Many customers find this an easy and quick way to receive service. This gives them immediate answers to their questions instead of having to wait for an answer via email. For example, you can also use ads to indicate that people can ask questions through the chat function couples. It's also possible to personalize messages for the absence message, instant response, and when you enter into a dialogue on Messenger.
Future
Interesting to know is that messenger's developers are working to strengthen the app as an ecommerce channel. For example, in the US it is already possible to offer and accept payments through the app. A vision of the future that you might be able to play on with your company! In addition, Messenger Marketing is expected to become a replacement for email marketing.
After reading this blog, do you have any questions about using Facebook Messenger as a marketing tool? Then let us know! We'd be happy to help you.
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