The developments in the SEO field are very fast and you have to stay alert to keep track of them all. However, it is becoming increasingly important to optimize your website and stay visible in Google. More and more people are interested in SEO and with this the competition grows. In this blog we therefore give you seven SEO tips that you can use in 2018. These are in keeping with the trends predicted for the coming year.
Strong content remains important
Content is key, also in 2018. Try to answer your visitors' questions as you create your content. The more complete the answer, the better you will be found. Therefore, write something that is not in your street. By writing on another topic, you appeal to a broader audience. This way you attract more new visitors to your website.
Consider voice search
This may sound like a far-from-your-bed show now, but this will be very important in the near future. More and more people are expected to use their voice when they want to look something up. By talking to your mobile phone, you can quickly find what you're looking for. Many young people are already doing this and their use will only increase. These spoken searches will be done in particular mobile and will be in demand. So keep this in mind, for example, of applying certain keywords.
Qualitative links
Linkbuilding is a consistently important activity when it comes to SEO. For a long time this has been a good method to get higher in the search engine results. In 2018, however, the focus will be more on qualitative links. So try to get referrals from the larger websites with a lot of authority.
Make sure your website is 'safe'
Google will increasingly focus on security in the coming year. This means that they give priority to 'safe' websites. Therefore, make sure that your website runs via https instead of http. If your website is considered unsafe, visitors will click away and go to another website. So it is wise to adjust this.
Location becomes more important
In 2018, search results will become even more specific. Location also plays an important role in this. Search results will be tailored to where you are at the time of searching. Therefore, make sure you fill in your business information on Google My Business. You'll be showing up earlier in local search results.
Use video
You'll probably have seen it come along, but video is hot! It is expected that in the future 80 of the internet traffic will consist of video. If you want to stay visible, it's wise to start creating moving content as well. People like to watch a video instead of reading a text. So this development is definitely something to keep in mind.
Write comprehensive content
Google likes extensive articles because they are most likely to find the right answer. For this reason, articles under 250 words will be ranked less well than articles above 2000 words. It is best to write articles around 700 words. Can't we do this? At least make sure that the article contains more than 500 words. In addition, it is also advisable to add images, videos, or graphs to the message. Google sees this as a valuable addition.
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